Do You Have Money to Burn on Advertising?
(Jubilee Media Group Newsletter February 2018)
This Letter Is For the 99% of Local Business Owners
Who Are Dissatisfied with the Results They’re
Getting From Their Current Advertising
Do you ever feel like the advertising you’ve been doing is just a big waste of money?
Well, you’re not alone…And it’s not just you.
Most advertising IS a waste of money.
Let me explain why…
Think about it, when an advertising salesperson calls on you, what is it they are selling?
They are selling the only thing they have to sell – advertising space in THEIR media.
Now don’t get me wrong, I’m NOT faulting them for this, they very likely represent a good media source that has value…
What they attempt to do is “get your name out there”.
That’s called “branding”.
The reality and truth of the matter is, spending money on “branding” is typically NOT for small local businesses.
Investing in “Branding” is for HUGE businesses, like Proctor & Gamble, and General Motors.
Ninety-nine percent of all businesses should not even think about spending money for “brand building”.
You can build your brand as a side benefit of your effective advertising and marketing systems.
Don’t spend money just to “build your brand.”
You need a LOT MORE than just having your “name out there,” don’t you?
You need hungry customers walking in your door hungry for what you have to sell.
Here’s another thing, there is NO one media that is the best or “only way to go”.
The best option to guarantee success of your advertising and marketing strategies is to diversify and get your message across in many different media in a coordinated campaign, including –
TV, social media such as Facebook, Google search, email, direct mail, in-store sales systems, and so on.
By covering multiple media channels, you increase your exposure across a broad spectrum of customer media habits.
You don’t want to just buy some advertising that may or may not pull in a few new customers for you today,
(But then you’re back to square one and you have to do it all over again, like Groundhog Day.)
What you really need is a complete marketing SYSTEM that attracts your ideal customer and keeps them loyally coming back to your business.
You don’t need to be running one promotion after another that is not building your long-term business goals.
What will pay you in the long run is to develop MARKETING ASSETS that will BUILD your business and your EQUITY over and over, again and again –
NOT one-time hit-or-miss ads that typically only offer sales or discounts on your products that DECREASE your income and LOWER your business VALUE.
Are the ads you’re running bringing in enough new sales dollars from the (hopefully) new people that they’re bringing into your business to make them worthwhile?
Feel free to give me a call if you have any questions about how you can attract more customers and sales for your business.
We are a local Baton Rouge Marketing Company, give us a call and let’s get together for a cup of coffee.
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